At 91, Mollie is the face behind Balhousie Care Group’s new marketing campaign

MEDIA RELEASE

Wednesday November 11, 2020

At 91 years young, Mollie Towns has become a model for care home group Balhousie Care.

A resident of Balhousie Broughty Ferry, Mollie and her captivating smile are gracing leaflets, posters and other collateral as part of Balhousie Care’s latest marketing campaign. She was chosen to illustrate the company’s new ‘confidence in care’ campaign, which bears the slogan ‘Caring for our loved ones has never been more important’.

Mollie, a fan of fiddle music, dancing, Kettle Chips and the odd glass of wine, moved into Balhousie Moyness almost eight years ago following the death of her husband David. The couple met in Glasgow while both worked at the same local garage. They lived in Troon and Sheffield, before returning to Scotland in 1984 and settling in Broughty Ferry.

A former accounts clerk and receptionist, Mollie is the proud grandmother of Meghann and David. She was an active member of her local church and woman’s guild. Says her daughter Susan: “She has a great love of dancing and Scottish fiddle music, along with a glass of wine and packet of Kettle Chips! She continued to dance several times a week until she was 80 years old. She still enjoys her social life.”

Gillian Drummond, Brand & Communications Manager at Balhousie Care Group, said: “Mollie was part of a photoshoot done at Balhousie Moyness. Her beautiful smile and that lovely fluffy jumper just spoke to us – they’re heartwarming pictures and fit in with our campaign perfectly. She’s the perfect model and poster girl.”

To find out more about Balhousie Care Group visit www.balhousiecare.co.uk

ENDS

For media enquiries contact Gillian Drummond on 01738 254254,  07365 284994 or email gillian.drummond@balhousiecare.co.uk

About Balhousie Care Group

Balhousie Care Group was formed 27 years ago to fill a gap in quality residential care in North East Scotland. Today, with 25 homes in the area, it is one of the leading providers of care for the elderly in Scotland, providing care to over 900 residents.

Balhousie Care prides itself on its person-centred approach to care. Putting people right at the forefront of everything they do; it’s inclusive of everyone. They capture this philosophy through the roll out of ‘Together We’re Great’, an initiative which recognises the skills, talents,
attributes and support areas for each and every person involved in the organisation. Together We’re Great aims to value individuality and promote excellence across the organisation.

A Participation Charter – a first-of-its-kind in the care home sector – commits to residents getting a bigger say than ever in the care they receive, from writing care home policies to recruiting staff.

Balhousie Care Group is the recipient of numerous awards. These include three Scottish Care Awards, 2019 Growth Business and 2018 Service Business of the Year at The Courier Business Awards, 2019 Growth Business of the Year Perthshire Chamber of Commerce STAR Award, and SME Scotland Business Man of the Year 2019 for Chairman Tony Banks.

About Balhousie Care Group

Balhousie Care Group was formed 27 years ago to fill a gap in quality residential care in North East Scotland. Today, with 25 homes in the area, it is one of the leading providers of care for the elderly in Scotland, providing care to over 900 residents.

Balhousie Care prides itself on its person-centred approach to care. Putting people right at the forefront of everything they do; it’s inclusive of everyone. They capture this philosophy through the roll out of ‘Together We’re Great’, an initiative which recognises the skills, talents,
attributes and support areas for each and every person involved in the organisation. Together We’re Great aims to value individuality and promote excellence across the organisation.

A Participation Charter – a first-of-its-kind in the care home sector – commits to residents getting a bigger say than ever in the care they receive, from writing care home policies to recruiting staff.

Balhousie Care Group is the recipient of numerous awards. These include three Scottish Care Awards, 2019 Growth Business and 2018 Service Business of the Year at The Courier Business Awards, 2019 Growth Business of the Year Perthshire Chamber of Commerce STAR Award, and SME Scotland Business Man of the Year 2019 for Chairman Tony Banks.